The advantages of using an early bird discount. People love discounts – it just makes them feel like they are getting a bargain or making a better investment decision then if they were paying full price. read more
28th June
Revenue – are you earning all you can? We tend to talk about monitoring costs as an effective way of keeping your event on a shoestring budget. Costs are somewhat more in our control. However, it is also very important to focus on income. read more
24th June
Budgets: Start by identifying your costs . All events are different, however, there are a number of consistent components such as venues, dates, speaker numbers etc read more
20th June
Sleep is for wimps – why wouldn’t you want to work 20hrs a day? Experience and hindsight might be priceless, however, most of the time they are payable at an hourly rate! read more
26th May
Are you working without a speaker management plan? Life is fairly easy if you have one speaker to manage, or perhaps two; but what happens when you have 8, 16 or 50? read more
23rd May
Are you searching for unique venues or simply sticking to what you know? There is plenty of merit to sticking with what you know – using the same venue often means read more
17th May
Three reasons why you should invest time to plan your event To provide notice to your audience: If you are expecting an audience then you need to give your read more
27th Apr
Lunch – sit down, buffet or take away? What works best when? Food forms an integral component of most events, however, the way it is presented and served can vary according to the occasion and the audience. read more
20th Apr
Would you like to be a Masterchef but do not have the skills? Then organise a themed event instead! Where do you get your ideas for events? How about reality TV? read more
